Embed reference

Embed your GrowthFriction Score badge

If your SaaS was audited in our catalog — or you ran the audit and want to display your score — you can embed an AUG badge anywhere: homepage, sidebar, README, about page, Slack bio, podcast notes. Each embed links back to the full audit at growthfriction.com.

Three embed mechanisms

1. Inline HTML

Static badge with current AUG baked in. Works in any HTML page. No iframe required. Recommended for most sites.

Pro: universal compatibility.
Con: doesn't auto-update if we re-audit.

2. Iframe

Always shows current score from /badge/<slug>/. Re-audits automatically reflect. Needs iframe support.

Pro: always current.
Con: some platforms block iframes (Substack, some CMSs).

3. Markdown / GitHub

shields.io-style badge for Markdown files. Drop into any README, docs, GitHub repo, or Markdown blog.

Pro: drop-in for READMEs.
Con: static, no auto-update.

Pick your product

All 40 audited products with copy-paste embed code for each mechanism. Find yours below and copy the format you need.

Ahrefs

SEO + backlink intelligence (B2B SaaS, bootstrapped)

1. Inline HTML

<a href="https://growthfriction.com/audits/ahrefs/" target="_blank" rel="noopener" style="display:inline-flex;align-items:center;gap:10px;padding:8px 14px;background:#dbeafe;border:1px solid #93c5fd;border-radius:6px;text-decoration:none;font-family:system-ui,sans-serif;font-size:14px;color:#1e293b;"><span style="font-weight:600;opacity:0.85;">GrowthFriction</span><span style="font-size:20px;font-weight:700;color:#1d4ed8;">18.66</span><span style="font-size:12px;color:#64748b;">/100 · Healthy</span></a>

2. Iframe (always-current)

<iframe src="https://growthfriction.com/badge/ahrefs/" width="320" height="120" frameborder="0" scrolling="no" title="Ahrefs AUG Score by GrowthFriction" loading="lazy" style="border:0;"></iframe>

3. Markdown / GitHub

[![GrowthFriction Score: 18.66](https://img.shields.io/badge/GrowthFriction-18.66_Healthy-blue?style=flat-square)](https://growthfriction.com/audits/ahrefs/)

Airtable

database + spreadsheet hybrid (B2B SaaS)

1. Inline HTML

<a href="https://growthfriction.com/audits/airtable/" target="_blank" rel="noopener" style="display:inline-flex;align-items:center;gap:10px;padding:8px 14px;background:#dbeafe;border:1px solid #93c5fd;border-radius:6px;text-decoration:none;font-family:system-ui,sans-serif;font-size:14px;color:#1e293b;"><span style="font-weight:600;opacity:0.85;">GrowthFriction</span><span style="font-size:20px;font-weight:700;color:#1d4ed8;">15.81</span><span style="font-size:12px;color:#64748b;">/100 · Healthy</span></a>

2. Iframe (always-current)

<iframe src="https://growthfriction.com/badge/airtable/" width="320" height="120" frameborder="0" scrolling="no" title="Airtable AUG Score by GrowthFriction" loading="lazy" style="border:0;"></iframe>

3. Markdown / GitHub

[![GrowthFriction Score: 15.81](https://img.shields.io/badge/GrowthFriction-15.81_Healthy-blue?style=flat-square)](https://growthfriction.com/audits/airtable/)

Amplitude

product analytics (enterprise B2B SaaS)

1. Inline HTML

<a href="https://growthfriction.com/audits/amplitude/" target="_blank" rel="noopener" style="display:inline-flex;align-items:center;gap:10px;padding:8px 14px;background:#dbeafe;border:1px solid #93c5fd;border-radius:6px;text-decoration:none;font-family:system-ui,sans-serif;font-size:14px;color:#1e293b;"><span style="font-weight:600;opacity:0.85;">GrowthFriction</span><span style="font-size:20px;font-weight:700;color:#1d4ed8;">15.48</span><span style="font-size:12px;color:#64748b;">/100 · Healthy</span></a>

2. Iframe (always-current)

<iframe src="https://growthfriction.com/badge/amplitude/" width="320" height="120" frameborder="0" scrolling="no" title="Amplitude AUG Score by GrowthFriction" loading="lazy" style="border:0;"></iframe>

3. Markdown / GitHub

[![GrowthFriction Score: 15.48](https://img.shields.io/badge/GrowthFriction-15.48_Healthy-blue?style=flat-square)](https://growthfriction.com/audits/amplitude/)

Anthropic (Claude)

AI assistant + API platform (B2C + B2B)

1. Inline HTML

<a href="https://growthfriction.com/audits/anthropic/" target="_blank" rel="noopener" style="display:inline-flex;align-items:center;gap:10px;padding:8px 14px;background:#dbeafe;border:1px solid #93c5fd;border-radius:6px;text-decoration:none;font-family:system-ui,sans-serif;font-size:14px;color:#1e293b;"><span style="font-weight:600;opacity:0.85;">GrowthFriction</span><span style="font-size:20px;font-weight:700;color:#1d4ed8;">26.13</span><span style="font-size:12px;color:#64748b;">/100 · Healthy</span></a>

2. Iframe (always-current)

<iframe src="https://growthfriction.com/badge/anthropic/" width="320" height="120" frameborder="0" scrolling="no" title="Anthropic (Claude) AUG Score by GrowthFriction" loading="lazy" style="border:0;"></iframe>

3. Markdown / GitHub

[![GrowthFriction Score: 26.13](https://img.shields.io/badge/GrowthFriction-26.13_Healthy-blue?style=flat-square)](https://growthfriction.com/audits/anthropic/)

Asana

project management (legacy)

1. Inline HTML

<a href="https://growthfriction.com/audits/asana/" target="_blank" rel="noopener" style="display:inline-flex;align-items:center;gap:10px;padding:8px 14px;background:#fef3c7;border:1px solid #fcd34d;border-radius:6px;text-decoration:none;font-family:system-ui,sans-serif;font-size:14px;color:#1e293b;"><span style="font-weight:600;opacity:0.85;">GrowthFriction</span><span style="font-size:20px;font-weight:700;color:#a16207;">12.29</span><span style="font-size:12px;color:#64748b;">/100 · Needs focus</span></a>

2. Iframe (always-current)

<iframe src="https://growthfriction.com/badge/asana/" width="320" height="120" frameborder="0" scrolling="no" title="Asana AUG Score by GrowthFriction" loading="lazy" style="border:0;"></iframe>

3. Markdown / GitHub

[![GrowthFriction Score: 12.29](https://img.shields.io/badge/GrowthFriction-12.29_Needs%20focus-yellow?style=flat-square)](https://growthfriction.com/audits/asana/)

Bear Blog

minimalist blogging platform (indie)

1. Inline HTML

<a href="https://growthfriction.com/audits/bear-blog/" target="_blank" rel="noopener" style="display:inline-flex;align-items:center;gap:10px;padding:8px 14px;background:#dbeafe;border:1px solid #93c5fd;border-radius:6px;text-decoration:none;font-family:system-ui,sans-serif;font-size:14px;color:#1e293b;"><span style="font-weight:600;opacity:0.85;">GrowthFriction</span><span style="font-size:20px;font-weight:700;color:#1d4ed8;">19.84</span><span style="font-size:12px;color:#64748b;">/100 · Healthy</span></a>

2. Iframe (always-current)

<iframe src="https://growthfriction.com/badge/bear-blog/" width="320" height="120" frameborder="0" scrolling="no" title="Bear Blog AUG Score by GrowthFriction" loading="lazy" style="border:0;"></iframe>

3. Markdown / GitHub

[![GrowthFriction Score: 19.84](https://img.shields.io/badge/GrowthFriction-19.84_Healthy-blue?style=flat-square)](https://growthfriction.com/audits/bear-blog/)

Beehiiv

newsletter platform (creator economy)

1. Inline HTML

<a href="https://growthfriction.com/audits/beehiiv/" target="_blank" rel="noopener" style="display:inline-flex;align-items:center;gap:10px;padding:8px 14px;background:#dbeafe;border:1px solid #93c5fd;border-radius:6px;text-decoration:none;font-family:system-ui,sans-serif;font-size:14px;color:#1e293b;"><span style="font-weight:600;opacity:0.85;">GrowthFriction</span><span style="font-size:20px;font-weight:700;color:#1d4ed8;">29.86</span><span style="font-size:12px;color:#64748b;">/100 · Healthy</span></a>

2. Iframe (always-current)

<iframe src="https://growthfriction.com/badge/beehiiv/" width="320" height="120" frameborder="0" scrolling="no" title="Beehiiv AUG Score by GrowthFriction" loading="lazy" style="border:0;"></iframe>

3. Markdown / GitHub

[![GrowthFriction Score: 29.86](https://img.shields.io/badge/GrowthFriction-29.86_Healthy-blue?style=flat-square)](https://growthfriction.com/audits/beehiiv/)

Buffer

social media scheduling (SMB SaaS)

1. Inline HTML

<a href="https://growthfriction.com/audits/buffer/" target="_blank" rel="noopener" style="display:inline-flex;align-items:center;gap:10px;padding:8px 14px;background:#fef3c7;border:1px solid #fcd34d;border-radius:6px;text-decoration:none;font-family:system-ui,sans-serif;font-size:14px;color:#1e293b;"><span style="font-weight:600;opacity:0.85;">GrowthFriction</span><span style="font-size:20px;font-weight:700;color:#a16207;">6.91</span><span style="font-size:12px;color:#64748b;">/100 · Needs focus</span></a>

2. Iframe (always-current)

<iframe src="https://growthfriction.com/badge/buffer/" width="320" height="120" frameborder="0" scrolling="no" title="Buffer AUG Score by GrowthFriction" loading="lazy" style="border:0;"></iframe>

3. Markdown / GitHub

[![GrowthFriction Score: 6.91](https://img.shields.io/badge/GrowthFriction-6.91_Needs%20focus-yellow?style=flat-square)](https://growthfriction.com/audits/buffer/)

Buttondown

newsletter platform (creator economy, indie)

1. Inline HTML

<a href="https://growthfriction.com/audits/buttondown/" target="_blank" rel="noopener" style="display:inline-flex;align-items:center;gap:10px;padding:8px 14px;background:#fef3c7;border:1px solid #fcd34d;border-radius:6px;text-decoration:none;font-family:system-ui,sans-serif;font-size:14px;color:#1e293b;"><span style="font-weight:600;opacity:0.85;">GrowthFriction</span><span style="font-size:20px;font-weight:700;color:#a16207;">10.16</span><span style="font-size:12px;color:#64748b;">/100 · Needs focus</span></a>

2. Iframe (always-current)

<iframe src="https://growthfriction.com/badge/buttondown/" width="320" height="120" frameborder="0" scrolling="no" title="Buttondown AUG Score by GrowthFriction" loading="lazy" style="border:0;"></iframe>

3. Markdown / GitHub

[![GrowthFriction Score: 10.16](https://img.shields.io/badge/GrowthFriction-10.16_Needs%20focus-yellow?style=flat-square)](https://growthfriction.com/audits/buttondown/)

Calendly

scheduling automation (B2B SaaS)

1. Inline HTML

<a href="https://growthfriction.com/audits/calendly/" target="_blank" rel="noopener" style="display:inline-flex;align-items:center;gap:10px;padding:8px 14px;background:#dbeafe;border:1px solid #93c5fd;border-radius:6px;text-decoration:none;font-family:system-ui,sans-serif;font-size:14px;color:#1e293b;"><span style="font-weight:600;opacity:0.85;">GrowthFriction</span><span style="font-size:20px;font-weight:700;color:#1d4ed8;">26.13</span><span style="font-size:12px;color:#64748b;">/100 · Healthy</span></a>

2. Iframe (always-current)

<iframe src="https://growthfriction.com/badge/calendly/" width="320" height="120" frameborder="0" scrolling="no" title="Calendly AUG Score by GrowthFriction" loading="lazy" style="border:0;"></iframe>

3. Markdown / GitHub

[![GrowthFriction Score: 26.13](https://img.shields.io/badge/GrowthFriction-26.13_Healthy-blue?style=flat-square)](https://growthfriction.com/audits/calendly/)

Carrd

one-page sites (indie tool)

1. Inline HTML

<a href="https://growthfriction.com/audits/carrd/" target="_blank" rel="noopener" style="display:inline-flex;align-items:center;gap:10px;padding:8px 14px;background:#dbeafe;border:1px solid #93c5fd;border-radius:6px;text-decoration:none;font-family:system-ui,sans-serif;font-size:14px;color:#1e293b;"><span style="font-weight:600;opacity:0.85;">GrowthFriction</span><span style="font-size:20px;font-weight:700;color:#1d4ed8;">16.93</span><span style="font-size:12px;color:#64748b;">/100 · Healthy</span></a>

2. Iframe (always-current)

<iframe src="https://growthfriction.com/badge/carrd/" width="320" height="120" frameborder="0" scrolling="no" title="Carrd AUG Score by GrowthFriction" loading="lazy" style="border:0;"></iframe>

3. Markdown / GitHub

[![GrowthFriction Score: 16.93](https://img.shields.io/badge/GrowthFriction-16.93_Healthy-blue?style=flat-square)](https://growthfriction.com/audits/carrd/)

ClickUp

project management (aggressive growth)

1. Inline HTML

<a href="https://growthfriction.com/audits/clickup/" target="_blank" rel="noopener" style="display:inline-flex;align-items:center;gap:10px;padding:8px 14px;background:#fef3c7;border:1px solid #fcd34d;border-radius:6px;text-decoration:none;font-family:system-ui,sans-serif;font-size:14px;color:#1e293b;"><span style="font-weight:600;opacity:0.85;">GrowthFriction</span><span style="font-size:20px;font-weight:700;color:#a16207;">9.22</span><span style="font-size:12px;color:#64748b;">/100 · Needs focus</span></a>

2. Iframe (always-current)

<iframe src="https://growthfriction.com/badge/clickup/" width="320" height="120" frameborder="0" scrolling="no" title="ClickUp AUG Score by GrowthFriction" loading="lazy" style="border:0;"></iframe>

3. Markdown / GitHub

[![GrowthFriction Score: 9.22](https://img.shields.io/badge/GrowthFriction-9.22_Needs%20focus-yellow?style=flat-square)](https://growthfriction.com/audits/clickup/)

Cloudflare

edge network + infrastructure (B2B + indie)

1. Inline HTML

<a href="https://growthfriction.com/audits/cloudflare/" target="_blank" rel="noopener" style="display:inline-flex;align-items:center;gap:10px;padding:8px 14px;background:#dcfce7;border:1px solid #86efac;border-radius:6px;text-decoration:none;font-family:system-ui,sans-serif;font-size:14px;color:#1e293b;"><span style="font-weight:600;opacity:0.85;">GrowthFriction</span><span style="font-size:20px;font-weight:700;color:#15803d;">45.36</span><span style="font-size:12px;color:#64748b;">/100 · Thriving</span></a>

2. Iframe (always-current)

<iframe src="https://growthfriction.com/badge/cloudflare/" width="320" height="120" frameborder="0" scrolling="no" title="Cloudflare AUG Score by GrowthFriction" loading="lazy" style="border:0;"></iframe>

3. Markdown / GitHub

[![GrowthFriction Score: 45.36](https://img.shields.io/badge/GrowthFriction-45.36_Thriving-brightgreen?style=flat-square)](https://growthfriction.com/audits/cloudflare/)

ConvertKit (Kit)

email marketing (creator economy)

1. Inline HTML

<a href="https://growthfriction.com/audits/convertkit/" target="_blank" rel="noopener" style="display:inline-flex;align-items:center;gap:10px;padding:8px 14px;background:#fef3c7;border:1px solid #fcd34d;border-radius:6px;text-decoration:none;font-family:system-ui,sans-serif;font-size:14px;color:#1e293b;"><span style="font-weight:600;opacity:0.85;">GrowthFriction</span><span style="font-size:20px;font-weight:700;color:#a16207;">12.29</span><span style="font-size:12px;color:#64748b;">/100 · Needs focus</span></a>

2. Iframe (always-current)

<iframe src="https://growthfriction.com/badge/convertkit/" width="320" height="120" frameborder="0" scrolling="no" title="ConvertKit (Kit) AUG Score by GrowthFriction" loading="lazy" style="border:0;"></iframe>

3. Markdown / GitHub

[![GrowthFriction Score: 12.29](https://img.shields.io/badge/GrowthFriction-12.29_Needs%20focus-yellow?style=flat-square)](https://growthfriction.com/audits/convertkit/)

Discord

community + voice chat (B2C with B2B reach)

1. Inline HTML

<a href="https://growthfriction.com/audits/discord/" target="_blank" rel="noopener" style="display:inline-flex;align-items:center;gap:10px;padding:8px 14px;background:#dcfce7;border:1px solid #86efac;border-radius:6px;text-decoration:none;font-family:system-ui,sans-serif;font-size:14px;color:#1e293b;"><span style="font-weight:600;opacity:0.85;">GrowthFriction</span><span style="font-size:20px;font-weight:700;color:#15803d;">38.88</span><span style="font-size:12px;color:#64748b;">/100 · Thriving</span></a>

2. Iframe (always-current)

<iframe src="https://growthfriction.com/badge/discord/" width="320" height="120" frameborder="0" scrolling="no" title="Discord AUG Score by GrowthFriction" loading="lazy" style="border:0;"></iframe>

3. Markdown / GitHub

[![GrowthFriction Score: 38.88](https://img.shields.io/badge/GrowthFriction-38.88_Thriving-brightgreen?style=flat-square)](https://growthfriction.com/audits/discord/)

Figma

design tool (creative + B2B SaaS)

1. Inline HTML

<a href="https://growthfriction.com/audits/figma/" target="_blank" rel="noopener" style="display:inline-flex;align-items:center;gap:10px;padding:8px 14px;background:#dcfce7;border:1px solid #86efac;border-radius:6px;text-decoration:none;font-family:system-ui,sans-serif;font-size:14px;color:#1e293b;"><span style="font-weight:600;opacity:0.85;">GrowthFriction</span><span style="font-size:20px;font-weight:700;color:#15803d;">64.8</span><span style="font-size:12px;color:#64748b;">/100 · Fleet champion</span></a>

2. Iframe (always-current)

<iframe src="https://growthfriction.com/badge/figma/" width="320" height="120" frameborder="0" scrolling="no" title="Figma AUG Score by GrowthFriction" loading="lazy" style="border:0;"></iframe>

3. Markdown / GitHub

[![GrowthFriction Score: 64.8](https://img.shields.io/badge/GrowthFriction-64.8_Fleet%20champion-brightgreen?style=flat-square)](https://growthfriction.com/audits/figma/)

Framer

design + publish (creative + B2B SaaS)

1. Inline HTML

<a href="https://growthfriction.com/audits/framer/" target="_blank" rel="noopener" style="display:inline-flex;align-items:center;gap:10px;padding:8px 14px;background:#dbeafe;border:1px solid #93c5fd;border-radius:6px;text-decoration:none;font-family:system-ui,sans-serif;font-size:14px;color:#1e293b;"><span style="font-weight:600;opacity:0.85;">GrowthFriction</span><span style="font-size:20px;font-weight:700;color:#1d4ed8;">26.13</span><span style="font-size:12px;color:#64748b;">/100 · Healthy</span></a>

2. Iframe (always-current)

<iframe src="https://growthfriction.com/badge/framer/" width="320" height="120" frameborder="0" scrolling="no" title="Framer AUG Score by GrowthFriction" loading="lazy" style="border:0;"></iframe>

3. Markdown / GitHub

[![GrowthFriction Score: 26.13](https://img.shields.io/badge/GrowthFriction-26.13_Healthy-blue?style=flat-square)](https://growthfriction.com/audits/framer/)

Frase

AI content research + briefing (B2B SaaS)

1. Inline HTML

<a href="https://growthfriction.com/audits/frase/" target="_blank" rel="noopener" style="display:inline-flex;align-items:center;gap:10px;padding:8px 14px;background:#ffedd5;border:1px solid #fdba74;border-radius:6px;text-decoration:none;font-family:system-ui,sans-serif;font-size:14px;color:#1e293b;"><span style="font-weight:600;opacity:0.85;">GrowthFriction</span><span style="font-size:20px;font-weight:700;color:#c2410c;">3.18</span><span style="font-size:12px;color:#64748b;">/100 · Critical</span></a>

2. Iframe (always-current)

<iframe src="https://growthfriction.com/badge/frase/" width="320" height="120" frameborder="0" scrolling="no" title="Frase AUG Score by GrowthFriction" loading="lazy" style="border:0;"></iframe>

3. Markdown / GitHub

[![GrowthFriction Score: 3.18](https://img.shields.io/badge/GrowthFriction-3.18_Critical-orange?style=flat-square)](https://growthfriction.com/audits/frase/)

GitHub

developer collaboration (Microsoft-owned)

1. Inline HTML

<a href="https://growthfriction.com/audits/github/" target="_blank" rel="noopener" style="display:inline-flex;align-items:center;gap:10px;padding:8px 14px;background:#dcfce7;border:1px solid #86efac;border-radius:6px;text-decoration:none;font-family:system-ui,sans-serif;font-size:14px;color:#1e293b;"><span style="font-weight:600;opacity:0.85;">GrowthFriction</span><span style="font-size:20px;font-weight:700;color:#15803d;">51.84</span><span style="font-size:12px;color:#64748b;">/100 · Fleet champion</span></a>

2. Iframe (always-current)

<iframe src="https://growthfriction.com/badge/github/" width="320" height="120" frameborder="0" scrolling="no" title="GitHub AUG Score by GrowthFriction" loading="lazy" style="border:0;"></iframe>

3. Markdown / GitHub

[![GrowthFriction Score: 51.84](https://img.shields.io/badge/GrowthFriction-51.84_Fleet%20champion-brightgreen?style=flat-square)](https://growthfriction.com/audits/github/)

GitLab

developer collaboration (independent)

1. Inline HTML

<a href="https://growthfriction.com/audits/gitlab/" target="_blank" rel="noopener" style="display:inline-flex;align-items:center;gap:10px;padding:8px 14px;background:#fef3c7;border:1px solid #fcd34d;border-radius:6px;text-decoration:none;font-family:system-ui,sans-serif;font-size:14px;color:#1e293b;"><span style="font-weight:600;opacity:0.85;">GrowthFriction</span><span style="font-size:20px;font-weight:700;color:#a16207;">14.05</span><span style="font-size:12px;color:#64748b;">/100 · Needs focus</span></a>

2. Iframe (always-current)

<iframe src="https://growthfriction.com/badge/gitlab/" width="320" height="120" frameborder="0" scrolling="no" title="GitLab AUG Score by GrowthFriction" loading="lazy" style="border:0;"></iframe>

3. Markdown / GitHub

[![GrowthFriction Score: 14.05](https://img.shields.io/badge/GrowthFriction-14.05_Needs%20focus-yellow?style=flat-square)](https://growthfriction.com/audits/gitlab/)

Gumroad

creator commerce (digital products)

1. Inline HTML

<a href="https://growthfriction.com/audits/gumroad/" target="_blank" rel="noopener" style="display:inline-flex;align-items:center;gap:10px;padding:8px 14px;background:#fef3c7;border:1px solid #fcd34d;border-radius:6px;text-decoration:none;font-family:system-ui,sans-serif;font-size:14px;color:#1e293b;"><span style="font-weight:600;opacity:0.85;">GrowthFriction</span><span style="font-size:20px;font-weight:700;color:#a16207;">7.9</span><span style="font-size:12px;color:#64748b;">/100 · Needs focus</span></a>

2. Iframe (always-current)

<iframe src="https://growthfriction.com/badge/gumroad/" width="320" height="120" frameborder="0" scrolling="no" title="Gumroad AUG Score by GrowthFriction" loading="lazy" style="border:0;"></iframe>

3. Markdown / GitHub

[![GrowthFriction Score: 7.9](https://img.shields.io/badge/GrowthFriction-7.9_Needs%20focus-yellow?style=flat-square)](https://growthfriction.com/audits/gumroad/)

Hotjar

product analytics + heatmaps (B2B SaaS, Contentsquare-owned)

1. Inline HTML

<a href="https://growthfriction.com/audits/hotjar/" target="_blank" rel="noopener" style="display:inline-flex;align-items:center;gap:10px;padding:8px 14px;background:#fef3c7;border:1px solid #fcd34d;border-radius:6px;text-decoration:none;font-family:system-ui,sans-serif;font-size:14px;color:#1e293b;"><span style="font-weight:600;opacity:0.85;">GrowthFriction</span><span style="font-size:20px;font-weight:700;color:#a16207;">7.06</span><span style="font-size:12px;color:#64748b;">/100 · Needs focus</span></a>

2. Iframe (always-current)

<iframe src="https://growthfriction.com/badge/hotjar/" width="320" height="120" frameborder="0" scrolling="no" title="Hotjar AUG Score by GrowthFriction" loading="lazy" style="border:0;"></iframe>

3. Markdown / GitHub

[![GrowthFriction Score: 7.06](https://img.shields.io/badge/GrowthFriction-7.06_Needs%20focus-yellow?style=flat-square)](https://growthfriction.com/audits/hotjar/)

HubSpot

CRM + marketing platform (B2B SaaS)

1. Inline HTML

<a href="https://growthfriction.com/audits/hubspot/" target="_blank" rel="noopener" style="display:inline-flex;align-items:center;gap:10px;padding:8px 14px;background:#dbeafe;border:1px solid #93c5fd;border-radius:6px;text-decoration:none;font-family:system-ui,sans-serif;font-size:14px;color:#1e293b;"><span style="font-weight:600;opacity:0.85;">GrowthFriction</span><span style="font-size:20px;font-weight:700;color:#1d4ed8;">28.58</span><span style="font-size:12px;color:#64748b;">/100 · Healthy</span></a>

2. Iframe (always-current)

<iframe src="https://growthfriction.com/badge/hubspot/" width="320" height="120" frameborder="0" scrolling="no" title="HubSpot AUG Score by GrowthFriction" loading="lazy" style="border:0;"></iframe>

3. Markdown / GitHub

[![GrowthFriction Score: 28.58](https://img.shields.io/badge/GrowthFriction-28.58_Healthy-blue?style=flat-square)](https://growthfriction.com/audits/hubspot/)

Klaviyo

e-commerce email + SMS marketing (B2B SaaS)

1. Inline HTML

<a href="https://growthfriction.com/audits/klaviyo/" target="_blank" rel="noopener" style="display:inline-flex;align-items:center;gap:10px;padding:8px 14px;background:#dbeafe;border:1px solid #93c5fd;border-radius:6px;text-decoration:none;font-family:system-ui,sans-serif;font-size:14px;color:#1e293b;"><span style="font-weight:600;opacity:0.85;">GrowthFriction</span><span style="font-size:20px;font-weight:700;color:#1d4ed8;">25.72</span><span style="font-size:12px;color:#64748b;">/100 · Healthy</span></a>

2. Iframe (always-current)

<iframe src="https://growthfriction.com/badge/klaviyo/" width="320" height="120" frameborder="0" scrolling="no" title="Klaviyo AUG Score by GrowthFriction" loading="lazy" style="border:0;"></iframe>

3. Markdown / GitHub

[![GrowthFriction Score: 25.72](https://img.shields.io/badge/GrowthFriction-25.72_Healthy-blue?style=flat-square)](https://growthfriction.com/audits/klaviyo/)

Lemon Squeezy

creator commerce + Merchant of Record (creator economy)

1. Inline HTML

<a href="https://growthfriction.com/audits/lemon-squeezy/" target="_blank" rel="noopener" style="display:inline-flex;align-items:center;gap:10px;padding:8px 14px;background:#dbeafe;border:1px solid #93c5fd;border-radius:6px;text-decoration:none;font-family:system-ui,sans-serif;font-size:14px;color:#1e293b;"><span style="font-weight:600;opacity:0.85;">GrowthFriction</span><span style="font-size:20px;font-weight:700;color:#1d4ed8;">23.22</span><span style="font-size:12px;color:#64748b;">/100 · Healthy</span></a>

2. Iframe (always-current)

<iframe src="https://growthfriction.com/badge/lemon-squeezy/" width="320" height="120" frameborder="0" scrolling="no" title="Lemon Squeezy AUG Score by GrowthFriction" loading="lazy" style="border:0;"></iframe>

3. Markdown / GitHub

[![GrowthFriction Score: 23.22](https://img.shields.io/badge/GrowthFriction-23.22_Healthy-blue?style=flat-square)](https://growthfriction.com/audits/lemon-squeezy/)

Linear

issue tracking (B2B SaaS)

1. Inline HTML

<a href="https://growthfriction.com/audits/linear/" target="_blank" rel="noopener" style="display:inline-flex;align-items:center;gap:10px;padding:8px 14px;background:#dcfce7;border:1px solid #86efac;border-radius:6px;text-decoration:none;font-family:system-ui,sans-serif;font-size:14px;color:#1e293b;"><span style="font-weight:600;opacity:0.85;">GrowthFriction</span><span style="font-size:20px;font-weight:700;color:#15803d;">41.99</span><span style="font-size:12px;color:#64748b;">/100 · Thriving</span></a>

2. Iframe (always-current)

<iframe src="https://growthfriction.com/badge/linear/" width="320" height="120" frameborder="0" scrolling="no" title="Linear AUG Score by GrowthFriction" loading="lazy" style="border:0;"></iframe>

3. Markdown / GitHub

[![GrowthFriction Score: 41.99](https://img.shields.io/badge/GrowthFriction-41.99_Thriving-brightgreen?style=flat-square)](https://growthfriction.com/audits/linear/)

Loom

async video (Atlassian-owned)

1. Inline HTML

<a href="https://growthfriction.com/audits/loom/" target="_blank" rel="noopener" style="display:inline-flex;align-items:center;gap:10px;padding:8px 14px;background:#dbeafe;border:1px solid #93c5fd;border-radius:6px;text-decoration:none;font-family:system-ui,sans-serif;font-size:14px;color:#1e293b;"><span style="font-weight:600;opacity:0.85;">GrowthFriction</span><span style="font-size:20px;font-weight:700;color:#1d4ed8;">15.81</span><span style="font-size:12px;color:#64748b;">/100 · Healthy</span></a>

2. Iframe (always-current)

<iframe src="https://growthfriction.com/badge/loom/" width="320" height="120" frameborder="0" scrolling="no" title="Loom AUG Score by GrowthFriction" loading="lazy" style="border:0;"></iframe>

3. Markdown / GitHub

[![GrowthFriction Score: 15.81](https://img.shields.io/badge/GrowthFriction-15.81_Healthy-blue?style=flat-square)](https://growthfriction.com/audits/loom/)

Loops

transactional + marketing email (B2B SaaS, modern)

1. Inline HTML

<a href="https://growthfriction.com/audits/loops/" target="_blank" rel="noopener" style="display:inline-flex;align-items:center;gap:10px;padding:8px 14px;background:#dbeafe;border:1px solid #93c5fd;border-radius:6px;text-decoration:none;font-family:system-ui,sans-serif;font-size:14px;color:#1e293b;"><span style="font-weight:600;opacity:0.85;">GrowthFriction</span><span style="font-size:20px;font-weight:700;color:#1d4ed8;">25.4</span><span style="font-size:12px;color:#64748b;">/100 · Healthy</span></a>

2. Iframe (always-current)

<iframe src="https://growthfriction.com/badge/loops/" width="320" height="120" frameborder="0" scrolling="no" title="Loops AUG Score by GrowthFriction" loading="lazy" style="border:0;"></iframe>

3. Markdown / GitHub

[![GrowthFriction Score: 25.4](https://img.shields.io/badge/GrowthFriction-25.4_Healthy-blue?style=flat-square)](https://growthfriction.com/audits/loops/)

Mailchimp

email marketing (SMB SaaS)

1. Inline HTML

<a href="https://growthfriction.com/audits/mailchimp/" target="_blank" rel="noopener" style="display:inline-flex;align-items:center;gap:10px;padding:8px 14px;background:#fef3c7;border:1px solid #fcd34d;border-radius:6px;text-decoration:none;font-family:system-ui,sans-serif;font-size:14px;color:#1e293b;"><span style="font-weight:600;opacity:0.85;">GrowthFriction</span><span style="font-size:20px;font-weight:700;color:#a16207;">8.89</span><span style="font-size:12px;color:#64748b;">/100 · Needs focus</span></a>

2. Iframe (always-current)

<iframe src="https://growthfriction.com/badge/mailchimp/" width="320" height="120" frameborder="0" scrolling="no" title="Mailchimp AUG Score by GrowthFriction" loading="lazy" style="border:0;"></iframe>

3. Markdown / GitHub

[![GrowthFriction Score: 8.89](https://img.shields.io/badge/GrowthFriction-8.89_Needs%20focus-yellow?style=flat-square)](https://growthfriction.com/audits/mailchimp/)

Mixpanel

product analytics (B2B SaaS)

1. Inline HTML

<a href="https://growthfriction.com/audits/mixpanel/" target="_blank" rel="noopener" style="display:inline-flex;align-items:center;gap:10px;padding:8px 14px;background:#fef3c7;border:1px solid #fcd34d;border-radius:6px;text-decoration:none;font-family:system-ui,sans-serif;font-size:14px;color:#1e293b;"><span style="font-weight:600;opacity:0.85;">GrowthFriction</span><span style="font-size:20px;font-weight:700;color:#a16207;">7.9</span><span style="font-size:12px;color:#64748b;">/100 · Needs focus</span></a>

2. Iframe (always-current)

<iframe src="https://growthfriction.com/badge/mixpanel/" width="320" height="120" frameborder="0" scrolling="no" title="Mixpanel AUG Score by GrowthFriction" loading="lazy" style="border:0;"></iframe>

3. Markdown / GitHub

[![GrowthFriction Score: 7.9](https://img.shields.io/badge/GrowthFriction-7.9_Needs%20focus-yellow?style=flat-square)](https://growthfriction.com/audits/mixpanel/)

Moz

SEO platform — legacy (B2B SaaS, post-acquisition)

1. Inline HTML

<a href="https://growthfriction.com/audits/moz/" target="_blank" rel="noopener" style="display:inline-flex;align-items:center;gap:10px;padding:8px 14px;background:#ffedd5;border:1px solid #fdba74;border-radius:6px;text-decoration:none;font-family:system-ui,sans-serif;font-size:14px;color:#1e293b;"><span style="font-weight:600;opacity:0.85;">GrowthFriction</span><span style="font-size:20px;font-weight:700;color:#c2410c;">3.18</span><span style="font-size:12px;color:#64748b;">/100 · Critical</span></a>

2. Iframe (always-current)

<iframe src="https://growthfriction.com/badge/moz/" width="320" height="120" frameborder="0" scrolling="no" title="Moz AUG Score by GrowthFriction" loading="lazy" style="border:0;"></iframe>

3. Markdown / GitHub

[![GrowthFriction Score: 3.18](https://img.shields.io/badge/GrowthFriction-3.18_Critical-orange?style=flat-square)](https://growthfriction.com/audits/moz/)

Nomad List

community + city ratings (creator economy)

1. Inline HTML

<a href="https://growthfriction.com/audits/nomad-list/" target="_blank" rel="noopener" style="display:inline-flex;align-items:center;gap:10px;padding:8px 14px;background:#dbeafe;border:1px solid #93c5fd;border-radius:6px;text-decoration:none;font-family:system-ui,sans-serif;font-size:14px;color:#1e293b;"><span style="font-weight:600;opacity:0.85;">GrowthFriction</span><span style="font-size:20px;font-weight:700;color:#1d4ed8;">26.13</span><span style="font-size:12px;color:#64748b;">/100 · Healthy</span></a>

2. Iframe (always-current)

<iframe src="https://growthfriction.com/badge/nomad-list/" width="320" height="120" frameborder="0" scrolling="no" title="Nomad List AUG Score by GrowthFriction" loading="lazy" style="border:0;"></iframe>

3. Markdown / GitHub

[![GrowthFriction Score: 26.13](https://img.shields.io/badge/GrowthFriction-26.13_Healthy-blue?style=flat-square)](https://growthfriction.com/audits/nomad-list/)

Notion

productivity (consumer + B2B SaaS)

1. Inline HTML

<a href="https://growthfriction.com/audits/notion/" target="_blank" rel="noopener" style="display:inline-flex;align-items:center;gap:10px;padding:8px 14px;background:#dbeafe;border:1px solid #93c5fd;border-radius:6px;text-decoration:none;font-family:system-ui,sans-serif;font-size:14px;color:#1e293b;"><span style="font-weight:600;opacity:0.85;">GrowthFriction</span><span style="font-size:20px;font-weight:700;color:#1d4ed8;">27.22</span><span style="font-size:12px;color:#64748b;">/100 · Healthy</span></a>

2. Iframe (always-current)

<iframe src="https://growthfriction.com/badge/notion/" width="320" height="120" frameborder="0" scrolling="no" title="Notion AUG Score by GrowthFriction" loading="lazy" style="border:0;"></iframe>

3. Markdown / GitHub

[![GrowthFriction Score: 27.22](https://img.shields.io/badge/GrowthFriction-27.22_Healthy-blue?style=flat-square)](https://growthfriction.com/audits/notion/)

OpenAI (ChatGPT)

consumer AI assistant + GEO citation engine (B2C + B2B)

1. Inline HTML

<a href="https://growthfriction.com/audits/openai/" target="_blank" rel="noopener" style="display:inline-flex;align-items:center;gap:10px;padding:8px 14px;background:#dcfce7;border:1px solid #86efac;border-radius:6px;text-decoration:none;font-family:system-ui,sans-serif;font-size:14px;color:#1e293b;"><span style="font-weight:600;opacity:0.85;">GrowthFriction</span><span style="font-size:20px;font-weight:700;color:#15803d;">48</span><span style="font-size:12px;color:#64748b;">/100 · Thriving</span></a>

2. Iframe (always-current)

<iframe src="https://growthfriction.com/badge/openai/" width="320" height="120" frameborder="0" scrolling="no" title="OpenAI (ChatGPT) AUG Score by GrowthFriction" loading="lazy" style="border:0;"></iframe>

3. Markdown / GitHub

[![GrowthFriction Score: 48](https://img.shields.io/badge/GrowthFriction-48_Thriving-brightgreen?style=flat-square)](https://growthfriction.com/audits/openai/)

Patreon

creator subscription platform (creator economy)

1. Inline HTML

<a href="https://growthfriction.com/audits/patreon/" target="_blank" rel="noopener" style="display:inline-flex;align-items:center;gap:10px;padding:8px 14px;background:#ffedd5;border:1px solid #fdba74;border-radius:6px;text-decoration:none;font-family:system-ui,sans-serif;font-size:14px;color:#1e293b;"><span style="font-weight:600;opacity:0.85;">GrowthFriction</span><span style="font-size:20px;font-weight:700;color:#c2410c;">4.23</span><span style="font-size:12px;color:#64748b;">/100 · Critical</span></a>

2. Iframe (always-current)

<iframe src="https://growthfriction.com/badge/patreon/" width="320" height="120" frameborder="0" scrolling="no" title="Patreon AUG Score by GrowthFriction" loading="lazy" style="border:0;"></iframe>

3. Markdown / GitHub

[![GrowthFriction Score: 4.23](https://img.shields.io/badge/GrowthFriction-4.23_Critical-orange?style=flat-square)](https://growthfriction.com/audits/patreon/)

Perplexity

AI answer engine + AEO citation source (B2C + B2B)

1. Inline HTML

<a href="https://growthfriction.com/audits/perplexity/" target="_blank" rel="noopener" style="display:inline-flex;align-items:center;gap:10px;padding:8px 14px;background:#fef3c7;border:1px solid #fcd34d;border-radius:6px;text-decoration:none;font-family:system-ui,sans-serif;font-size:14px;color:#1e293b;"><span style="font-weight:600;opacity:0.85;">GrowthFriction</span><span style="font-size:20px;font-weight:700;color:#a16207;">13.83</span><span style="font-size:12px;color:#64748b;">/100 · Needs focus</span></a>

2. Iframe (always-current)

<iframe src="https://growthfriction.com/badge/perplexity/" width="320" height="120" frameborder="0" scrolling="no" title="Perplexity AUG Score by GrowthFriction" loading="lazy" style="border:0;"></iframe>

3. Markdown / GitHub

[![GrowthFriction Score: 13.83](https://img.shields.io/badge/GrowthFriction-13.83_Needs%20focus-yellow?style=flat-square)](https://growthfriction.com/audits/perplexity/)

Plausible

analytics (B2B SaaS, indie)

1. Inline HTML

<a href="https://growthfriction.com/audits/plausible/" target="_blank" rel="noopener" style="display:inline-flex;align-items:center;gap:10px;padding:8px 14px;background:#dbeafe;border:1px solid #93c5fd;border-radius:6px;text-decoration:none;font-family:system-ui,sans-serif;font-size:14px;color:#1e293b;"><span style="font-weight:600;opacity:0.85;">GrowthFriction</span><span style="font-size:20px;font-weight:700;color:#1d4ed8;">22.58</span><span style="font-size:12px;color:#64748b;">/100 · Healthy</span></a>

2. Iframe (always-current)

<iframe src="https://growthfriction.com/badge/plausible/" width="320" height="120" frameborder="0" scrolling="no" title="Plausible AUG Score by GrowthFriction" loading="lazy" style="border:0;"></iframe>

3. Markdown / GitHub

[![GrowthFriction Score: 22.58](https://img.shields.io/badge/GrowthFriction-22.58_Healthy-blue?style=flat-square)](https://growthfriction.com/audits/plausible/)

PostHog

product analytics (open-source B2B SaaS)

1. Inline HTML

<a href="https://growthfriction.com/audits/posthog/" target="_blank" rel="noopener" style="display:inline-flex;align-items:center;gap:10px;padding:8px 14px;background:#dcfce7;border:1px solid #86efac;border-radius:6px;text-decoration:none;font-family:system-ui,sans-serif;font-size:14px;color:#1e293b;"><span style="font-weight:600;opacity:0.85;">GrowthFriction</span><span style="font-size:20px;font-weight:700;color:#15803d;">33.18</span><span style="font-size:12px;color:#64748b;">/100 · Thriving</span></a>

2. Iframe (always-current)

<iframe src="https://growthfriction.com/badge/posthog/" width="320" height="120" frameborder="0" scrolling="no" title="PostHog AUG Score by GrowthFriction" loading="lazy" style="border:0;"></iframe>

3. Markdown / GitHub

[![GrowthFriction Score: 33.18](https://img.shields.io/badge/GrowthFriction-33.18_Thriving-brightgreen?style=flat-square)](https://growthfriction.com/audits/posthog/)

Remote OK

remote-job board (creator economy)

1. Inline HTML

<a href="https://growthfriction.com/audits/remote-ok/" target="_blank" rel="noopener" style="display:inline-flex;align-items:center;gap:10px;padding:8px 14px;background:#dbeafe;border:1px solid #93c5fd;border-radius:6px;text-decoration:none;font-family:system-ui,sans-serif;font-size:14px;color:#1e293b;"><span style="font-weight:600;opacity:0.85;">GrowthFriction</span><span style="font-size:20px;font-weight:700;color:#1d4ed8;">15.48</span><span style="font-size:12px;color:#64748b;">/100 · Healthy</span></a>

2. Iframe (always-current)

<iframe src="https://growthfriction.com/badge/remote-ok/" width="320" height="120" frameborder="0" scrolling="no" title="Remote OK AUG Score by GrowthFriction" loading="lazy" style="border:0;"></iframe>

3. Markdown / GitHub

[![GrowthFriction Score: 15.48](https://img.shields.io/badge/GrowthFriction-15.48_Healthy-blue?style=flat-square)](https://growthfriction.com/audits/remote-ok/)

Resend

email API (developer infrastructure)

1. Inline HTML

<a href="https://growthfriction.com/audits/resend/" target="_blank" rel="noopener" style="display:inline-flex;align-items:center;gap:10px;padding:8px 14px;background:#dcfce7;border:1px solid #86efac;border-radius:6px;text-decoration:none;font-family:system-ui,sans-serif;font-size:14px;color:#1e293b;"><span style="font-weight:600;opacity:0.85;">GrowthFriction</span><span style="font-size:20px;font-weight:700;color:#15803d;">41.47</span><span style="font-size:12px;color:#64748b;">/100 · Thriving</span></a>

2. Iframe (always-current)

<iframe src="https://growthfriction.com/badge/resend/" width="320" height="120" frameborder="0" scrolling="no" title="Resend AUG Score by GrowthFriction" loading="lazy" style="border:0;"></iframe>

3. Markdown / GitHub

[![GrowthFriction Score: 41.47](https://img.shields.io/badge/GrowthFriction-41.47_Thriving-brightgreen?style=flat-square)](https://growthfriction.com/audits/resend/)

Semrush

SEO + competitive intelligence platform (B2B SaaS)

1. Inline HTML

<a href="https://growthfriction.com/audits/semrush/" target="_blank" rel="noopener" style="display:inline-flex;align-items:center;gap:10px;padding:8px 14px;background:#dbeafe;border:1px solid #93c5fd;border-radius:6px;text-decoration:none;font-family:system-ui,sans-serif;font-size:14px;color:#1e293b;"><span style="font-weight:600;opacity:0.85;">GrowthFriction</span><span style="font-size:20px;font-weight:700;color:#1d4ed8;">15.81</span><span style="font-size:12px;color:#64748b;">/100 · Healthy</span></a>

2. Iframe (always-current)

<iframe src="https://growthfriction.com/badge/semrush/" width="320" height="120" frameborder="0" scrolling="no" title="Semrush AUG Score by GrowthFriction" loading="lazy" style="border:0;"></iframe>

3. Markdown / GitHub

[![GrowthFriction Score: 15.81](https://img.shields.io/badge/GrowthFriction-15.81_Healthy-blue?style=flat-square)](https://growthfriction.com/audits/semrush/)

Slack

team messaging (Salesforce-owned)

1. Inline HTML

<a href="https://growthfriction.com/audits/slack/" target="_blank" rel="noopener" style="display:inline-flex;align-items:center;gap:10px;padding:8px 14px;background:#dcfce7;border:1px solid #86efac;border-radius:6px;text-decoration:none;font-family:system-ui,sans-serif;font-size:14px;color:#1e293b;"><span style="font-weight:600;opacity:0.85;">GrowthFriction</span><span style="font-size:20px;font-weight:700;color:#15803d;">51.84</span><span style="font-size:12px;color:#64748b;">/100 · Fleet champion</span></a>

2. Iframe (always-current)

<iframe src="https://growthfriction.com/badge/slack/" width="320" height="120" frameborder="0" scrolling="no" title="Slack AUG Score by GrowthFriction" loading="lazy" style="border:0;"></iframe>

3. Markdown / GitHub

[![GrowthFriction Score: 51.84](https://img.shields.io/badge/GrowthFriction-51.84_Fleet%20champion-brightgreen?style=flat-square)](https://growthfriction.com/audits/slack/)

Stripe

payments infrastructure (B2B SaaS)

1. Inline HTML

<a href="https://growthfriction.com/audits/stripe/" target="_blank" rel="noopener" style="display:inline-flex;align-items:center;gap:10px;padding:8px 14px;background:#dcfce7;border:1px solid #86efac;border-radius:6px;text-decoration:none;font-family:system-ui,sans-serif;font-size:14px;color:#1e293b;"><span style="font-weight:600;opacity:0.85;">GrowthFriction</span><span style="font-size:20px;font-weight:700;color:#15803d;">64.8</span><span style="font-size:12px;color:#64748b;">/100 · Fleet champion</span></a>

2. Iframe (always-current)

<iframe src="https://growthfriction.com/badge/stripe/" width="320" height="120" frameborder="0" scrolling="no" title="Stripe AUG Score by GrowthFriction" loading="lazy" style="border:0;"></iframe>

3. Markdown / GitHub

[![GrowthFriction Score: 64.8](https://img.shields.io/badge/GrowthFriction-64.8_Fleet%20champion-brightgreen?style=flat-square)](https://growthfriction.com/audits/stripe/)

Substack

newsletter platform (creator economy)

1. Inline HTML

<a href="https://growthfriction.com/audits/substack/" target="_blank" rel="noopener" style="display:inline-flex;align-items:center;gap:10px;padding:8px 14px;background:#dbeafe;border:1px solid #93c5fd;border-radius:6px;text-decoration:none;font-family:system-ui,sans-serif;font-size:14px;color:#1e293b;"><span style="font-weight:600;opacity:0.85;">GrowthFriction</span><span style="font-size:20px;font-weight:700;color:#1d4ed8;">26.13</span><span style="font-size:12px;color:#64748b;">/100 · Healthy</span></a>

2. Iframe (always-current)

<iframe src="https://growthfriction.com/badge/substack/" width="320" height="120" frameborder="0" scrolling="no" title="Substack AUG Score by GrowthFriction" loading="lazy" style="border:0;"></iframe>

3. Markdown / GitHub

[![GrowthFriction Score: 26.13](https://img.shields.io/badge/GrowthFriction-26.13_Healthy-blue?style=flat-square)](https://growthfriction.com/audits/substack/)

Supabase

backend-as-a-service (open-source developer infra)

1. Inline HTML

<a href="https://growthfriction.com/audits/supabase/" target="_blank" rel="noopener" style="display:inline-flex;align-items:center;gap:10px;padding:8px 14px;background:#dcfce7;border:1px solid #86efac;border-radius:6px;text-decoration:none;font-family:system-ui,sans-serif;font-size:14px;color:#1e293b;"><span style="font-weight:600;opacity:0.85;">GrowthFriction</span><span style="font-size:20px;font-weight:700;color:#15803d;">36.74</span><span style="font-size:12px;color:#64748b;">/100 · Thriving</span></a>

2. Iframe (always-current)

<iframe src="https://growthfriction.com/badge/supabase/" width="320" height="120" frameborder="0" scrolling="no" title="Supabase AUG Score by GrowthFriction" loading="lazy" style="border:0;"></iframe>

3. Markdown / GitHub

[![GrowthFriction Score: 36.74](https://img.shields.io/badge/GrowthFriction-36.74_Thriving-brightgreen?style=flat-square)](https://growthfriction.com/audits/supabase/)

Surfer SEO

AI-assisted content optimization (B2B SaaS)

1. Inline HTML

<a href="https://growthfriction.com/audits/surfer-seo/" target="_blank" rel="noopener" style="display:inline-flex;align-items:center;gap:10px;padding:8px 14px;background:#fef3c7;border:1px solid #fcd34d;border-radius:6px;text-decoration:none;font-family:system-ui,sans-serif;font-size:14px;color:#1e293b;"><span style="font-weight:600;opacity:0.85;">GrowthFriction</span><span style="font-size:20px;font-weight:700;color:#a16207;">7.06</span><span style="font-size:12px;color:#64748b;">/100 · Needs focus</span></a>

2. Iframe (always-current)

<iframe src="https://growthfriction.com/badge/surfer-seo/" width="320" height="120" frameborder="0" scrolling="no" title="Surfer SEO AUG Score by GrowthFriction" loading="lazy" style="border:0;"></iframe>

3. Markdown / GitHub

[![GrowthFriction Score: 7.06](https://img.shields.io/badge/GrowthFriction-7.06_Needs%20focus-yellow?style=flat-square)](https://growthfriction.com/audits/surfer-seo/)

Vercel

deployment platform (developer infrastructure)

1. Inline HTML

<a href="https://growthfriction.com/audits/vercel/" target="_blank" rel="noopener" style="display:inline-flex;align-items:center;gap:10px;padding:8px 14px;background:#dcfce7;border:1px solid #86efac;border-radius:6px;text-decoration:none;font-family:system-ui,sans-serif;font-size:14px;color:#1e293b;"><span style="font-weight:600;opacity:0.85;">GrowthFriction</span><span style="font-size:20px;font-weight:700;color:#15803d;">36.74</span><span style="font-size:12px;color:#64748b;">/100 · Thriving</span></a>

2. Iframe (always-current)

<iframe src="https://growthfriction.com/badge/vercel/" width="320" height="120" frameborder="0" scrolling="no" title="Vercel AUG Score by GrowthFriction" loading="lazy" style="border:0;"></iframe>

3. Markdown / GitHub

[![GrowthFriction Score: 36.74](https://img.shields.io/badge/GrowthFriction-36.74_Thriving-brightgreen?style=flat-square)](https://growthfriction.com/audits/vercel/)

Wave Apps

small-business accounting (SMB SaaS)

1. Inline HTML

<a href="https://growthfriction.com/audits/wave-apps/" target="_blank" rel="noopener" style="display:inline-flex;align-items:center;gap:10px;padding:8px 14px;background:#ffedd5;border:1px solid #fdba74;border-radius:6px;text-decoration:none;font-family:system-ui,sans-serif;font-size:14px;color:#1e293b;"><span style="font-weight:600;opacity:0.85;">GrowthFriction</span><span style="font-size:20px;font-weight:700;color:#c2410c;">4.45</span><span style="font-size:12px;color:#64748b;">/100 · Critical</span></a>

2. Iframe (always-current)

<iframe src="https://growthfriction.com/badge/wave-apps/" width="320" height="120" frameborder="0" scrolling="no" title="Wave Apps AUG Score by GrowthFriction" loading="lazy" style="border:0;"></iframe>

3. Markdown / GitHub

[![GrowthFriction Score: 4.45](https://img.shields.io/badge/GrowthFriction-4.45_Critical-orange?style=flat-square)](https://growthfriction.com/audits/wave-apps/)

Webflow

no-code design + CMS (creative + B2B SaaS)

1. Inline HTML

<a href="https://growthfriction.com/audits/webflow/" target="_blank" rel="noopener" style="display:inline-flex;align-items:center;gap:10px;padding:8px 14px;background:#fef3c7;border:1px solid #fcd34d;border-radius:6px;text-decoration:none;font-family:system-ui,sans-serif;font-size:14px;color:#1e293b;"><span style="font-weight:600;opacity:0.85;">GrowthFriction</span><span style="font-size:20px;font-weight:700;color:#a16207;">12.04</span><span style="font-size:12px;color:#64748b;">/100 · Needs focus</span></a>

2. Iframe (always-current)

<iframe src="https://growthfriction.com/badge/webflow/" width="320" height="120" frameborder="0" scrolling="no" title="Webflow AUG Score by GrowthFriction" loading="lazy" style="border:0;"></iframe>

3. Markdown / GitHub

[![GrowthFriction Score: 12.04](https://img.shields.io/badge/GrowthFriction-12.04_Needs%20focus-yellow?style=flat-square)](https://growthfriction.com/audits/webflow/)

Zoom

video conferencing (post-pandemic plateau)

1. Inline HTML

<a href="https://growthfriction.com/audits/zoom/" target="_blank" rel="noopener" style="display:inline-flex;align-items:center;gap:10px;padding:8px 14px;background:#dbeafe;border:1px solid #93c5fd;border-radius:6px;text-decoration:none;font-family:system-ui,sans-serif;font-size:14px;color:#1e293b;"><span style="font-weight:600;opacity:0.85;">GrowthFriction</span><span style="font-size:20px;font-weight:700;color:#1d4ed8;">29.03</span><span style="font-size:12px;color:#64748b;">/100 · Healthy</span></a>

2. Iframe (always-current)

<iframe src="https://growthfriction.com/badge/zoom/" width="320" height="120" frameborder="0" scrolling="no" title="Zoom AUG Score by GrowthFriction" loading="lazy" style="border:0;"></iframe>

3. Markdown / GitHub

[![GrowthFriction Score: 29.03](https://img.shields.io/badge/GrowthFriction-29.03_Healthy-blue?style=flat-square)](https://growthfriction.com/audits/zoom/)

License + attribution

GrowthFriction Scores (AUG v3 framework) and audits are CC-BY 4.0 licensed. Required:

  • Backlink to growthfriction.com (the badge code already includes this — keep it).
  • Don't falsify the score. The embed must reflect the actual current AUG composite from our catalog.
  • Re-audit available — if your product has changed, request an updated audit via /contact/.

Want your GrowthFriction Score?

Not in our catalog yet? Run the rubric on your own SaaS — get the composite plus per-factor breakdown, then come back here to grab your embed code.