Process · €197 · 48-hour clock starts at intake

Three steps. Zero discovery calls.

Send your site → I send a Stripe invoice → PDF + Loom by email within 48 hours of paid intake. Built on the DesignJoy / MarcLou productized-service pattern: fixed scope, fixed price, fixed turnaround. No scope-creep, no scoping back-and-forth.

Start your audit · €197Email instead

Prefer to call or text? +31 6 8317 8934 (Paulo · NL · WhatsApp available · weekdays).

  1. 01

    Step · ~60 seconds

    Send me your site

    Tap the button below — your phone opens WhatsApp with a short pre-filled message ready to send. Or email [email protected] with the same. Or just call/text +31 6 8317 8934. I need four answers: your URL, what you do, who buys from you, what is bothering you about the site.

    WhatsApp now →

  2. 02

    Step · same day · NL business hours

    Pay the Stripe invoice

    I reply within a few hours with a Stripe invoice for €197. Card · Apple Pay · Google Pay · SEPA Direct Debit (EU). One click, no scoping call. VAT-inclusive for EU buyers, Stripe-hosted, Netherlands-issued. Once paid the 48-hour audit clock starts.

    Email instead →

  3. 03

    Step · within 48 h of paid intake

    Receive your audit

    One email. PDF (10 pages, 8–12 findings, screenshots, plain-English impact, recommended fixes, effort estimates) plus 25–40 minute Loom video walking your live site. Playable to your developer or agency.

    See what arrives →

What arrives

One email, two attachments, no follow-up calls

The PDF is your reference. The Loom is what you forward to whoever does the work.

Deliverable 1

PDF audit · 10 pages

  • Cover page with business name, audit date, composite GrowthFriction Score (0–100), TL;DR of the top 3 friction points, and the 1-week wins.
  • 8–12 findings, each with severity tier (🔴 Blocking · 🟡 At Risk · 🟢 Opportunity), screenshot, plain-English description, business impact, recommended fix, and effort estimate.
  • 10 dimensions covered: above-fold clarity · trust signals · mobile UX · performance · lead capture · SEO foundation · copy + value-prop · design polish · funnel order · AI-discoverability.

Deliverable 2

Loom video · 25–40 min

  • Screencast of me walking through your site as a fresh visitor, naming each finding live on your actual screen.
  • Ends with “the 3 things to fix this week” — the highest-impact lowest-effort wins called out explicitly.
  • Shareable link — forward to your developer, designer, agency, or VA. They hear the recommendations from me directly without you having to translate anything.

Read a complete sample audit at /sample-audit/ — the exact format you receive, anonymised.

The productized constraint

Why no discovery calls?

The productized-service model — DesignJoy, MarcLou, dozens of others — works because it removes the negotiation. Discovery calls scope-creep into longer engagements, custom pricing, and slow delivery.

The €197 / 48 h / 5-field intake constraint is the product — and the reason quality stays high. If we ran 30-minute discovery calls for each €197 audit, the unit economics would not work and we would either raise the price or cut the depth. Neither serves you.

The 5-field intake is enough. The 10-dimension framework is comprehensive enough. The 48-hour turnaround is fast enough. The Loom is personal enough.

Logistics

Common questions about the process

What if the 48 hours falls on a weekend?+
The 48-hour clock pauses on weekends. If you complete the intake on a Friday afternoon, you receive the audit Tuesday afternoon. We do not deliver overnight, and we do not deliver Sundays — the quality of a tired audit is worse than the quality of a Monday-morning audit.
What if I miss the email?+
Check spam. If it is not there, email [email protected] or WhatsApp +31 6 8317 8934 and I will resend within hours. The PDF + Loom are stored under your invoice ID for 12 months — you can request a resend any time within that window.
What if my site is in a language other than English?+
The audit is delivered in English. We can audit sites in English, Dutch, German, French, Spanish, and Portuguese (operator-fluency limit). For other languages, we audit visual + technical dimensions but may flag copy + value-prop dimensions as “language-dependent — operator verification recommended”. If your site is in a language we cannot read, full refund.
What if I want a second audit in 6 months to track progress?+
Buy another audit. We are working on a discounted re-audit price for returning customers — until that ships, the second audit is full €197. The composite score in your second audit lets you measure progress quantitatively (your score should rise if you implemented the recommendations).
What if my site has 50 pages? Do you audit all of them?+
The audit focuses on the 5–8 highest-traffic pages and the homepage. For larger sites, we focus on the pages with the most friction potential. If your site is primarily one landing page, we audit it deeply. If it is a 200-page reference, we audit the entry-points plus 2 sampled deep pages. Either way the deliverable is the same depth: 8–12 findings, PDF + Loom.
What is your refund policy?+
100% refund if zero friction points are found (it will not be zero — in 50+ audits run as proof-of-method, every site had at least 5 friction points). 100% refund within 7 days of delivery if you read the audit and feel it does not deliver value. No refund after 7 days because by then you have the recommendations and the Loom and the value has been transferred.

48-hour clock starts at intake

Ready to start the 48-hour clock?

€197 · PDF + Loom · no discovery calls · refund if we find nothing.

Start your audit · €197See a sample audit first

Prefer to call or text? +31 6 8317 8934 (Paulo · NL · WhatsApp available · weekdays).

48-hour audit

€197

Start audit