Free 7-factor growth audit

Paste your website URL. Performance is auto-measured live via Google PageSpeed Insights. You answer 6 quick self-scoring questions for the other 6 factors. Composite AUG score + the one biggest friction to fix this week — in 60 seconds. Free, no signup. This is the self-serve preview of the productized €197 GrowthFriction audit (PDF + Loom video walkthrough delivered within 48 hours).

JavaScript is required for the interactive audit.

The audit wizard runs entirely in your browser (Google PageSpeed Insights API + 6-question self-report scored against published rubrics). Enable JavaScript to run it, or read the full 7-factor methodology + the 3-minute quickstart guide instead.

The 7 factors scored 1-10

Acquisition — are real people finding your product? Sessions/mo, channel diversity, GEO/LLM-citation readiness. Deep dive
Activation — do first-time visitors get value in ≤10s? Deep dive
Engagement — depth of session: pages/session, time-on-page, scroll depth. Deep dive
Retention — D1/D7/D30 cohort return rates. Deep dive
Advocacy — k-factor, shares, embed loops. Deep dive
Monetization — pricing conversion, RPM, math floor. Deep dive
Performance — Core Web Vitals (LCP, INP, CLS, TTFB). Deep dive

Composite AUG score = geometric mean × 10 across all 7 → 0-100 result. See full scoring transparency.

Compare 2 of your products?

Use the side-by-side comparison tool — self-report scores for 2 sites, see per-factor winners + composite delta.

Compare 2 products →

Audit calibrated for your archetype

The same 7-factor wizard, with archetype-specific intros + benchmarks:

B2B SaaS audit — team-onboarding, sales-assisted trial, seat-expansion
Consumer SaaS audit — mobile-first, sub-10s TTFV, k-factor virality
Calculator / utility audit — programmatic SEO, embed loops, AdSense + affiliate
Reference / database audit — long-tail SEO, LLM citation, content publisher revenue mix

📋 What gets measured

Acquisition · Activation · Engagement · Retention · Advocacy · Monetization: Self-report against published rubrics — fastest honest signal you can get without instrumenting your own analytics stack.
Performance: Auto-measured via Google PageSpeed Insights (free, no API key). Returns real Core Web Vitals — LCP, CLS, INP — used in the composite score.

For a professional 10-dimension audit measured on your live site (not self-reported), delivered as PDF + Loom video within 48 hours, see the productized €197 audit.