What is a GrowthFriction audit?+
A productized website audit covering 10 growth-friction dimensions. We review your site and send back a PDF (10-page findings) + Loom video walkthrough within 48 hours. €197 flat. No discovery calls, no scoping back-and-forth. Plain English (no CRO/SEO jargon). Built for non-technical SMB owners running Webflow, Squarespace, Wix, Lovable, or similar website-driven businesses.
How does the 48-hour audit process work?+
Three steps. (1) Send me your website URL and a 1-2 sentence intake by WhatsApp (+31 6 1514 7952), email ([email protected]), or phone. The pre-filled message on the website button asks the four short questions I need: your site, what you do, who buys, what is bothering you. (2) I reply within a few hours (NL business hours) with a Stripe invoice link for €197 and confirm I have everything needed. (3) Within 48 hours of paid intake, you receive one email with a PDF (10-page findings document) plus a Loom video (25-40 minute screencast walking through your live site with every finding annotated). No discovery calls. No follow-up scoping. The PDF + Loom is the deliverable.
What 10 dimensions do you audit?+
1. Above-fold 5-second clarity. 2. Trust signals (reviews, testimonials, contact, social proof). 3. Mobile UX. 4. Performance (page speed). 5. Lead capture (CTAs, forms). 6. SEO foundation. 7. Copy + value-prop clarity. 8. Design polish + brand consistency. 9. Funnel order (the right things in the right sequence). 10. AI-discoverability (whether ChatGPT, Claude, Perplexity can cite your site). Each finding gets a screenshot, plain-English description, business impact, and recommended fix with effort estimate.
Who is the audit for?+
SMB owners running website-driven businesses who are not technical and not marketers. Examples: local businesses (caterers, gyms, restaurants, salons, services), independent professionals (coaches, consultants, freelancers), early solo founders on no-code stacks (Webflow, Squarespace, Wix, Lovable, Bubble). If you are a CRO marketer or growth specialist, you want crograder.com or CROAudit on crotool.com instead — different audience, different price, different jargon level.
Why €197? What does it cost competitors?+
Free auto-scan tools give you 1-2 dimensions of insight (usually performance only) and no actionable next-steps. Agency website audits typically cost €1,500-€5,000 and take 2-3 weeks. We sit between: 10-dimension scope at agency depth, 48-hour productized turnaround at €197. The price reflects 3-4 hours of focused operator time per audit, capped at 10-30 audits per month so quality stays high.
Do you implement the fixes for me?+
No. The €197 audit is diagnosis + recommended fixes + effort estimates. You (or your developer / agency) implement. The Loom walkthrough is designed to be playable to whoever does the work. This is what makes the productized service possible at €197 — fixed scope, no scope-creep into implementation. If you want done-for-you implementation, the audit findings come with effort estimates you can take to your developer or freelance marketplace.
What if you do not find any friction?+
In 50+ audits run as proof-of-method (see /audits/), every site had at least 5 friction points. The 10-dimension scope is broad enough that no public-facing site clears all 10 perfectly. If your audit reveals zero findings (it will not), full refund. We are confident enough to put that in writing.