{
  "@context": "https://schema.org",
  "@type": "DataCatalog",
  "name": "GrowthFriction Score audit catalog",
  "description": "50+ external-observation AUG v3 audits of well-known SaaS products. Each audit scores 7 factors (Acquisition, Activation, Engagement, Retention, Advocacy, Monetization, Performance) on a 1-10 scale; composite GrowthFriction Score = 100 × Acq × Act × Eng × Ret × Adv × Mon × Perf ÷ 10⁷.",
  "url": "https://growthfriction.com/audits/",
  "license": "https://creativecommons.org/licenses/by/4.0/",
  "publisher": {
    "@type": "Organization",
    "name": "GrowthFriction",
    "url": "https://growthfriction.com"
  },
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      "@type": "Dataset",
      "slug": "stripe",
      "siteName": "Stripe",
      "growthFrictionScore": 64.8,
      "tier": "Fleet champion",
      "category": "payments infrastructure (B2B SaaS)",
      "confidence": 0.85,
      "auditDate": "2026-05-16",
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    },
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      "@type": "Dataset",
      "slug": "figma",
      "siteName": "Figma",
      "growthFrictionScore": 64.8,
      "tier": "Fleet champion",
      "category": "design tool (creative + B2B SaaS)",
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      "auditDate": "2026-05-16",
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    },
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      "@type": "Dataset",
      "slug": "github",
      "siteName": "GitHub",
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      "tier": "Fleet champion",
      "category": "developer collaboration (Microsoft-owned)",
      "confidence": 0.85,
      "auditDate": "2026-05-17",
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      "@type": "Dataset",
      "slug": "slack",
      "siteName": "Slack",
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      "tier": "Fleet champion",
      "category": "team messaging (Salesforce-owned)",
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      "auditDate": "2026-05-17",
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      "@type": "Dataset",
      "slug": "openai",
      "siteName": "OpenAI (ChatGPT)",
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      "tier": "Thriving",
      "category": "consumer AI assistant + GEO citation engine (B2C + B2B)",
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    },
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      "@type": "Dataset",
      "slug": "cloudflare",
      "siteName": "Cloudflare",
      "growthFrictionScore": 45.36,
      "tier": "Thriving",
      "category": "edge network + infrastructure (B2B + indie)",
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      "auditDate": "2026-05-16",
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    {
      "@type": "Dataset",
      "slug": "linear",
      "siteName": "Linear",
      "growthFrictionScore": 41.99,
      "tier": "Thriving",
      "category": "issue tracking (B2B SaaS)",
      "confidence": 0.75,
      "auditDate": "2026-05-16",
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    },
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      "@type": "Dataset",
      "slug": "resend",
      "siteName": "Resend",
      "growthFrictionScore": 41.47,
      "tier": "Thriving",
      "category": "email API (developer infrastructure)",
      "confidence": 0.75,
      "auditDate": "2026-05-16",
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    },
    {
      "@type": "Dataset",
      "slug": "discord",
      "siteName": "Discord",
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      "tier": "Thriving",
      "category": "community + voice chat (B2C with B2B reach)",
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      "slug": "vercel",
      "siteName": "Vercel",
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      "tier": "Thriving",
      "category": "deployment platform (developer infrastructure)",
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      "siteName": "Supabase",
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      "category": "backend-as-a-service (open-source developer infra)",
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      "siteName": "PostHog",
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      "category": "product analytics (open-source B2B SaaS)",
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      "siteName": "Beehiiv",
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      "tier": "Healthy",
      "category": "newsletter platform (creator economy)",
      "confidence": 0.7,
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      "@type": "Dataset",
      "slug": "zoom",
      "siteName": "Zoom",
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      "category": "video conferencing (post-pandemic plateau)",
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      "category": "CRM + marketing platform (B2B SaaS)",
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      "@type": "Dataset",
      "slug": "notion",
      "siteName": "Notion",
      "growthFrictionScore": 27.22,
      "tier": "Healthy",
      "category": "productivity (consumer + B2B SaaS)",
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      "@type": "Dataset",
      "slug": "substack",
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      "category": "newsletter platform (creator economy)",
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      "category": "design + publish (creative + B2B SaaS)",
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      "slug": "nomad-list",
      "siteName": "Nomad List",
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      "category": "community + city ratings (creator economy)",
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      "@type": "Dataset",
      "slug": "anthropic",
      "siteName": "Anthropic (Claude)",
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      "tier": "Healthy",
      "category": "AI assistant + API platform (B2C + B2B)",
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      "@type": "Dataset",
      "slug": "calendly",
      "siteName": "Calendly",
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      "tier": "Healthy",
      "category": "scheduling automation (B2B SaaS)",
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    {
      "@type": "Dataset",
      "slug": "klaviyo",
      "siteName": "Klaviyo",
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      "tier": "Healthy",
      "category": "e-commerce email + SMS marketing (B2B SaaS)",
      "confidence": 0.7,
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      "canonicalUrl": "https://growthfriction.com/audits/klaviyo/",
      "apiUrl": "https://growthfriction.com/api/audits/klaviyo.json"
    },
    {
      "@type": "Dataset",
      "slug": "loops",
      "siteName": "Loops",
      "growthFrictionScore": 25.4,
      "tier": "Healthy",
      "category": "transactional + marketing email (B2B SaaS, modern)",
      "confidence": 0.65,
      "auditDate": "2026-05-16",
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      "apiUrl": "https://growthfriction.com/api/audits/loops.json"
    },
    {
      "@type": "Dataset",
      "slug": "lemon-squeezy",
      "siteName": "Lemon Squeezy",
      "growthFrictionScore": 23.22,
      "tier": "Healthy",
      "category": "creator commerce + Merchant of Record (creator economy)",
      "confidence": 0.7,
      "auditDate": "2026-05-16",
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    },
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      "@type": "Dataset",
      "slug": "plausible",
      "siteName": "Plausible",
      "growthFrictionScore": 22.58,
      "tier": "Healthy",
      "category": "analytics (B2B SaaS, indie)",
      "confidence": 0.75,
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      "apiUrl": "https://growthfriction.com/api/audits/plausible.json"
    },
    {
      "@type": "Dataset",
      "slug": "bear-blog",
      "siteName": "Bear Blog",
      "growthFrictionScore": 19.84,
      "tier": "Healthy",
      "category": "minimalist blogging platform (indie)",
      "confidence": 0.75,
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      "apiUrl": "https://growthfriction.com/api/audits/bear-blog.json"
    },
    {
      "@type": "Dataset",
      "slug": "ahrefs",
      "siteName": "Ahrefs",
      "growthFrictionScore": 18.66,
      "tier": "Healthy",
      "category": "SEO + backlink intelligence (B2B SaaS, bootstrapped)",
      "confidence": 0.85,
      "auditDate": "2026-05-17",
      "canonicalUrl": "https://growthfriction.com/audits/ahrefs/",
      "apiUrl": "https://growthfriction.com/api/audits/ahrefs.json"
    },
    {
      "@type": "Dataset",
      "slug": "carrd",
      "siteName": "Carrd",
      "growthFrictionScore": 16.93,
      "tier": "Healthy",
      "category": "one-page sites (indie tool)",
      "confidence": 0.7,
      "auditDate": "2026-05-16",
      "canonicalUrl": "https://growthfriction.com/audits/carrd/",
      "apiUrl": "https://growthfriction.com/api/audits/carrd.json"
    },
    {
      "@type": "Dataset",
      "slug": "semrush",
      "siteName": "Semrush",
      "growthFrictionScore": 15.81,
      "tier": "Healthy",
      "category": "SEO + competitive intelligence platform (B2B SaaS)",
      "confidence": 0.8,
      "auditDate": "2026-05-17",
      "canonicalUrl": "https://growthfriction.com/audits/semrush/",
      "apiUrl": "https://growthfriction.com/api/audits/semrush.json"
    },
    {
      "@type": "Dataset",
      "slug": "airtable",
      "siteName": "Airtable",
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      "tier": "Healthy",
      "category": "database + spreadsheet hybrid (B2B SaaS)",
      "confidence": 0.75,
      "auditDate": "2026-05-17",
      "canonicalUrl": "https://growthfriction.com/audits/airtable/",
      "apiUrl": "https://growthfriction.com/api/audits/airtable.json"
    },
    {
      "@type": "Dataset",
      "slug": "loom",
      "siteName": "Loom",
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      "tier": "Healthy",
      "category": "async video (Atlassian-owned)",
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      "apiUrl": "https://growthfriction.com/api/audits/loom.json"
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      "@type": "Dataset",
      "slug": "amplitude",
      "siteName": "Amplitude",
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      "tier": "Healthy",
      "category": "product analytics (enterprise B2B SaaS)",
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    },
    {
      "@type": "Dataset",
      "slug": "remote-ok",
      "siteName": "Remote OK",
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      "tier": "Healthy",
      "category": "remote-job board (creator economy)",
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    {
      "@type": "Dataset",
      "slug": "gitlab",
      "siteName": "GitLab",
      "growthFrictionScore": 14.05,
      "tier": "Needs focus",
      "category": "developer collaboration (independent)",
      "confidence": 0.75,
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      "slug": "perplexity",
      "siteName": "Perplexity",
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      "tier": "Needs focus",
      "category": "AI answer engine + AEO citation source (B2C + B2B)",
      "confidence": 0.7,
      "auditDate": "2026-05-17",
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    },
    {
      "@type": "Dataset",
      "slug": "convertkit",
      "siteName": "ConvertKit (Kit)",
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      "tier": "Needs focus",
      "category": "email marketing (creator economy)",
      "confidence": 0.65,
      "auditDate": "2026-05-16",
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      "@type": "Dataset",
      "slug": "asana",
      "siteName": "Asana",
      "growthFrictionScore": 12.29,
      "tier": "Needs focus",
      "category": "project management (legacy)",
      "confidence": 0.75,
      "auditDate": "2026-05-17",
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      "apiUrl": "https://growthfriction.com/api/audits/asana.json"
    },
    {
      "@type": "Dataset",
      "slug": "webflow",
      "siteName": "Webflow",
      "growthFrictionScore": 12.04,
      "tier": "Needs focus",
      "category": "no-code design + CMS (creative + B2B SaaS)",
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    },
    {
      "@type": "Dataset",
      "slug": "buttondown",
      "siteName": "Buttondown",
      "growthFrictionScore": 10.16,
      "tier": "Needs focus",
      "category": "newsletter platform (creator economy, indie)",
      "confidence": 0.65,
      "auditDate": "2026-05-16",
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      "apiUrl": "https://growthfriction.com/api/audits/buttondown.json"
    },
    {
      "@type": "Dataset",
      "slug": "clickup",
      "siteName": "ClickUp",
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      "tier": "Needs focus",
      "category": "project management (aggressive growth)",
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      "auditDate": "2026-05-17",
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    },
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      "@type": "Dataset",
      "slug": "mailchimp",
      "siteName": "Mailchimp",
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      "tier": "Needs focus",
      "category": "email marketing (SMB SaaS)",
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    },
    {
      "@type": "Dataset",
      "slug": "gumroad",
      "siteName": "Gumroad",
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      "tier": "Needs focus",
      "category": "creator commerce (digital products)",
      "confidence": 0.7,
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    },
    {
      "@type": "Dataset",
      "slug": "mixpanel",
      "siteName": "Mixpanel",
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      "tier": "Needs focus",
      "category": "product analytics (B2B SaaS)",
      "confidence": 0.7,
      "auditDate": "2026-05-16",
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    },
    {
      "@type": "Dataset",
      "slug": "surfer-seo",
      "siteName": "Surfer SEO",
      "growthFrictionScore": 7.06,
      "tier": "Needs focus",
      "category": "AI-assisted content optimization (B2B SaaS)",
      "confidence": 0.7,
      "auditDate": "2026-05-17",
      "canonicalUrl": "https://growthfriction.com/audits/surfer-seo/",
      "apiUrl": "https://growthfriction.com/api/audits/surfer-seo.json"
    },
    {
      "@type": "Dataset",
      "slug": "hotjar",
      "siteName": "Hotjar",
      "growthFrictionScore": 7.06,
      "tier": "Needs focus",
      "category": "product analytics + heatmaps (B2B SaaS, Contentsquare-owned)",
      "confidence": 0.7,
      "auditDate": "2026-05-17",
      "canonicalUrl": "https://growthfriction.com/audits/hotjar/",
      "apiUrl": "https://growthfriction.com/api/audits/hotjar.json"
    },
    {
      "@type": "Dataset",
      "slug": "buffer",
      "siteName": "Buffer",
      "growthFrictionScore": 6.91,
      "tier": "Needs focus",
      "category": "social media scheduling (SMB SaaS)",
      "confidence": 0.7,
      "auditDate": "2026-05-16",
      "canonicalUrl": "https://growthfriction.com/audits/buffer/",
      "apiUrl": "https://growthfriction.com/api/audits/buffer.json"
    },
    {
      "@type": "Dataset",
      "slug": "wave-apps",
      "siteName": "Wave Apps",
      "growthFrictionScore": 4.45,
      "tier": "Critical",
      "category": "small-business accounting (SMB SaaS)",
      "confidence": 0.65,
      "auditDate": "2026-05-16",
      "canonicalUrl": "https://growthfriction.com/audits/wave-apps/",
      "apiUrl": "https://growthfriction.com/api/audits/wave-apps.json"
    },
    {
      "@type": "Dataset",
      "slug": "patreon",
      "siteName": "Patreon",
      "growthFrictionScore": 4.23,
      "tier": "Critical",
      "category": "creator subscription platform (creator economy)",
      "confidence": 0.7,
      "auditDate": "2026-05-16",
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      "apiUrl": "https://growthfriction.com/api/audits/patreon.json"
    },
    {
      "@type": "Dataset",
      "slug": "moz",
      "siteName": "Moz",
      "growthFrictionScore": 3.18,
      "tier": "Critical",
      "category": "SEO platform — legacy (B2B SaaS, post-acquisition)",
      "confidence": 0.65,
      "auditDate": "2026-05-17",
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      "apiUrl": "https://growthfriction.com/api/audits/moz.json"
    },
    {
      "@type": "Dataset",
      "slug": "frase",
      "siteName": "Frase",
      "growthFrictionScore": 3.18,
      "tier": "Critical",
      "category": "AI content research + briefing (B2B SaaS)",
      "confidence": 0.6,
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